Apple India has quietly increased the prices of the MacBook by a maximum of Rs. 10,000. The 12 inch MacBook with 256GB storage is now available at INR. 112,900 up from INR. 1,06,900. The prices were last revised in October when the price was increased from INR. 99,900 to INR. 1,06,900. The price of 512GB variant is up from INR.1,29,900 to INR.1,39,900.
Apple prices hit by Brexit:
The US price of the MacBook devices remains unchanged, while in the UK the prices of all the Apple devices are hit by Brexit. The 13inch MacBook Air, the cheapest laptop in Apple’s range, starts at £949 up from £849. The 12 inch MacBook starts at £1,249 up from £1,049. The 13 inch and 15inch MacBook Pro prices were revised to £1,249 and £1,899 respectively from £999 and £1,599. The price of Mac mini, the lowest priced computer that Apple makes, has gone from £399 to £479. The cheapest iMac is gone up from £899 to £1,049, while the Mac Pro has seen its base price revised by £500, from £2,499 to £2,999. In April, Apple made a slight tweak to its MacBook Air lineup: the 13-inch model RAM was up from 4GB to 8GB with a revised starting price of $999.
Only last week Microsoft changed its Microsoft Office business plans following a slump in pound value. The prices are expected to increase by up to 13% for software and 22% for cloud-based services. Following the fall of pound value, many businesses still have managed to avoid the announcements while still actually increasing prices by charging customers in US dollars. For example, Amazon bills all its AWS clients in US dollars. While Netflix, Spotify charges customers as per the dollar exchange rates.