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Apple WWDC 2015 – Three things to be watched

Apple WWDC 2015
Apple WWDC 2015

Investors, Analysts and all Apple fans  across the world are eager for the Worldwide Developers Conference, or WWDC which is scheduled from June 8-12 in San Francisco. The Cupertino based company plans to reveal many interesting products, be it software or hardware updates. Apple also confirmed that the keynote will be streamed live from Moscone Center, San Francisco. According to the invitation, the event is about to become ‘The epicenter of change.’ Here we bring you what we can expect  at WWDC 2015.

Apple WWDC 2015

Apple IOS 9:

There’s a lot being said about iOS 9 and how it might be the star of the event. Rumours are that, Apple’s biggest addition will include taking on Google Now.  The new iOS initiative internally called Proactive. According to 9To5Mac, Proactive will leverage existing features such as Siri, Contacts, Calendar, Passbook, and third-party apps ‘to create a viable competitor to Google Now’. The company is planning to introduce a new smart home app for iOS 9 called ‘Home’. The new app will allow a user to set up new smart home products such as Wi-Fi garage door openers, smart thermostats similar to Nest’s Learning Thermostat, and wireless door locks with iPhones and iPads.

Additional features included may include a new security system called Rootless, that is called a huge kernel-level feature for OS X as well as iOS. It is aimed at improving safety of extensions, preventing malware and will prevent administrative-level users from accessing certain data on the devices. It is also said to be huge blow to the jailbreak community.

For Apple, iOS 9 is all about change. The company has laid down a new strategy as well and expects to widen the time/life span of support for its older devices including the iPhone 4S.  The new strategy may help the company  to maintain a foothold in emerging markets where people don’t really replace a high-end device every time its new variant arrives. All in all, Apple isn’t worrying about designing a flashy new OS, but will rather focus heavily on improving stability and optimisation for their yet to be released iOS 9.

Apple Watch:

It’s been over a month since we witnessed Apple’s smartwatch, but it seems like market hype for the device has already dialed down. At present  Apple has only only released its first OS update which include a few bug fixes and new language support. But apart from this, developers see the watch’s main benefits  as saving labour of frequently taking out a phone and saving time. In interview with 9to5mac, Apple’s senior vice president of operations Jeff Williams revealed that a software development kit designed to create Watch specific apps would be released during WWDC.

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This implies that one can expect third party apps which will not be needed to be paired to the iPhone at all times, but will able to run independently on the Watch itself. Rumour  is also that the company also has plans to replace its much favoured font Helvetica Neue across iOS 7 upwards with a custom-designed San Francisco typeface, according to this report.

Apple Pay:

Apple Pay, which was a hit with over a million activations in 72 hours of launch, may have a few announcements lined up at WWDC. Apple is due to introduce a new perks program for the payments service. The company will finally announce its expansion plan for Apple Pay to more countries such as India, Middle East, Europe and Africa, as rumoured last year.

With inputs from 9to5Mac. 9to5 Mac is dedicated news portal for Apple updates.

About the author

KP Krishna

Krishna KP is the founder of Preview Tech. He is a marketing geek and helps webmasters to monetize their web properties. When not online he is involved in debates with his friends over the issues that concern the world!

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