Facebook has more than 1.4 billion people using it and over 900 million visits every day, the social network offers up a great opportunity for marketers to augment their brand reach. For real results your Facebook ads must be effective and engaging. Here are the tips for creating an effective facebook advertising campaign.
To start with your Facebook social media campaign, you must choose the most appropriate editor tool. Facebook offers two tools: Ads Manager and Power Editor. While the Ads Manager suits small advertisers, the Power Editor is helpful for large brands who are looking for more precise control over a variety of campaigns. In this article we will take you through steps to create a Facebook ad using Ad manager.
Facebook’s Ads Manager, like many other social media advertising networks, is designed with your campaign objective in mind. Before getting started, Ads Manager will insist you choose an objective for your campaign. Below is the list of 10 objectives you can choose from:
- Page Post Engagements
- Get Page Likes
- Get Click to Website
- Let Users Visit Your Website
- App Installs
- App Engagement
- Event Responses
- Get People Claim your Offer
- Video Views
- Create Local Awareness
Choose your Facebook Campaign Audience:
If you are a novice, to paid promotions on Facebook, it is highly likely that you need to experiment with several different targeting options until you reach an audience that fits just right.
Facebook’s targeting criteria are characterized by an audience definition gauge. This tool is located to the right of the audience targeting fields takes all of your selected properties into consideration in order to come up with a potential reach number.
For example, if you’re looking to drive traffic to your internet marketing blog, you’ll probably want to focus on the Digital marketers, Social media companies etc. However, if you’re looking to build brand awareness or promote a widely appealing offer, you can focus on a more general audience.
Setting Budget for your Facebook Campaign:
Facebook offers advertisers the option to set either a daily budget or a lifetime budget. Here’s how they differ from one another:
Daily budget. If you want your campaign set to run continuously throughout the day, this is the option you’ll want to go for. Using a daily budget means that Facebook will measure your spending per day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and INR. 40 per day.
Lifetime budget. If you’re looking to run your ad for a specified length of time, select lifetime budget. This means that Facebook will measure your ad expenditure over the time period you set for the campaign to run.
Creating your Facebook Ads:
You can create single page ads, carousel ads. Again ads are classified into Desktop News Feed ads, Mobile News Feed Ads, Desktop Right Column Ads.
For single image ads, to get better results users must adhere to the following considerations:
Text: 90 characters
Link Title: 25 characters
Image ratio: 1.91:1
Image size: 1200 pixels x 627 pixels. (Use a minimum image width of 600 pixels for ads appearing in News Feed.)
Facebook’s Ad Manager is an advanced dashboard that provides users with a summary of all their campaigns. The dashboard highlights an estimate of how much you’re spending each day. The dashboard is organized by columns, which makes it easy for users to filter through your ads so you can create a custom view of your results. Key metrics like reach, frequency and cost are readily available, making reporting on performance easier.
Facebook Advertising coupons:
If you are looking for Facebook advertising coupons, you can get them through your domain registrar or hosting provider or any digital marketing agency. After getting your Facebook advertising gift voucher, you can redeem the coupon by going to your Ads Manager> selecting the Billing tab at the top> later selecting the Edit Payment Methods tab> Click Add Payment Method> Select Facebook Ad Coupon> Continue.
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