Hey Web publishers!
Great news on the way. Facebook recently unveiled new program “Instant Articles” to attrach more content creators and media publishing houses on its network. Facebook partnered with The New York Times, Buzz Feed, National Geography, NBC News, The Atlantic, BBC News, The Guardian to launch the program.
“Facebook Instant Articles” what is it?
- Through this program users can directly access the content without leaving Facebook. The Instant articles will load must faster and giving better user experience.
- Publishers will be entitled to 100% ad revenue they sell through the platform. Unsold inventory will be monetised by Facebook through its ad network with 70% revenue for publishers.
- Publishers will be given full credit by ComScore for any traffic they generate on Facebook app.
- Publishers can decide the look and feel of how Facebook presents their stories.
This program is launched to counter Twitter, which is at present go-to social network for news. Although the service is experimental if successful it can disrupt entire industry. These content partnerships will make Facebook best place to get all kinds of news .
Twitter, despite growth issues has been quite innovative by introducing Hashtags and trending topics which were later followed by Facebook. Looks like Facebook wants to become one stop destination for all kinds of information.
The launch was announced in a Facebook media post. You can access it here.
To go to “Instant Articles” program page Click here.
To Partner with “Instant Articles” Click here.