What is SEO?
Search Engine Optimisation or simply SEO is a scientific strategies, techniques and tactics used to improve the total number of visitors to a website by obtaining a top or first page placement in the search results page of a search engine (SERP) . Search Engine can be Google, Bing, Yahoo. Most Internet users get their query answered by the search engine results on the first page. So the higher a website naturally ranks in organic results of a search, is directly proportioanl to the chance that the site will be visited by a user.
Choosing a right SEO agency for your business has the same significance of marriage in your life. Choosing a bad SEO agency might be fatal to your business. Understanding SEO is a difficult task for a novice. So here in this post, I list some qualities that you should use to reject a seo agency.
1.Offer cheap SEO package:
Search Engine Optimisation requires skill and expertise. SEO can change your business and it won’t come for some small bucks. To hire a good SEO agency you need to shell out extra money. Thoso offering cheap SEO pacakages use black hat SEO technique’s. Following Black Hat Seo techniques might be suicidal to your business.
2.Commit a minimum number of Enquiries
Is your SEO agency committed for any number of leads? An SEO agency can only help you get visitors to your website. No one can predict how a user behaves.
3. Promise you top ranking in short span:
Ranking in a short period is possible. But majority of companies offering these pacakages often deceive and the one who delivers will not promise.
4.Keywords or Key Phrases stuffing on the webpage:
Keyword stuffing is one of the most common method used by fraudsters to manipulate search engine ranking. Ask for the agency about the list of websites, they have optimised.
Go to a website, then go to page source see if they have stuffed keywords and key phrases in the head tag or body tag of the web-page. Stuffed keywords are not visible to naked human eye but can be read by crawlers. Often Keyword stuffing is penalised in case they are very high in number. Keyword stuffing is generally done in the head tag or as alt tags on images.
5. Place hidden text on web pages:
Is your SEO agency placing hidden texts in a page? If yes, then never allow them to work on your website. Most common and easy way to detect hidden texts is using spam detector.
While selecting an SEO, keep these 5 points in mind. All the best for your business.