WhatsApp to be monetized.
Social networking giant Facebook is now considering to monetize WhatsApp through allowing businesses to interact with users for customer service inquiries and product information. This is the first step towards monetizing first growing messaging service. The messaging service is said to have a strong 800 million active user base.
Bloomberg first reported Facebook CFO David Wehner representing FB at a JPMorgan technology conference in Boston said, “We think that enabling that B2C messaging has good business potential for us.” He added, “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”[sic]
Get ready to more spam on WhatsApp
Facebook CEO Mark Zuckerberg earlier said, he would monetize WhatsApp once it reached 1 Billion mark. WhatsApp is expected to reach 1 Billion mark in the second half of 2015.
Facebook bought WhatsApp for whopping $22 billion in cash and shares. The deal which was initially $19 billion was increased by $3 billion. It was not clear how Facebook would monetize the ad-free service when it was bought.
Earlier this year WhatsApp rolled out voice call feature on Android and IOS.
The Over the top messaging service is based in Mountain View, California, USA.